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In this article, find out how to become one of eBay's top sellers and how we rate a seller's performance, or choose a specific area below to jump straight there.
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Seller levels
We assess sellers' performance standards once a month, based on the quality of service they're giving to their buyers.
Based on how you're rated, you'll be assigned one of the following seller levels:
- Top Rated – You're one of the best sellers on eBay, providing a great experience to customers, and you've met certain other criteria
- Above Standard – You're meeting at least our minimum standard for sellers, and looking after your customers well
- Below Standard – You're not meeting our minimum standard for sellers
We take seller performance standards seriously, so falling below standard may result in your listings being ranked lower in our search results. It can also lead to partial or even complete restriction of your sales activities. While your seller level is below standard, you will also be ineligible for Promoted Listings and will not be able to create new campaigns or edit existing campaigns.
Tip
Take a look at your Seller Dashboard - opens in new window or tab to check your level. If you're Below Standard, you'll find information on how you can improve.
Take a look at your Seller Dashboard - opens in new window or tab to check your level. If you're Below Standard, you'll find information on how you can improve.
How your performance is rated
Your seller performance level is calculated by looking at your transaction defect rate, cases closed without seller resolution, and late deliveries.
Transaction defect rates
One of the key seller performance measures is your transaction defect rate. A defect is added to your account if you cancel a buyer's purchase – whether that is because you no longer have the item in stock or you chose not to send it. A defect is also counted for a case closed without seller resolution.
To avoid letting down buyers and receiving a defect due to an item being out of stock:
- Closely manage your inventory – If your stock levels change, end your listing or update the quantity as soon as possible
- Check our restock advice – Go to the Research tab in Seller Hub to see which listings are running low
- Enable our out-of-stock feature – If you use multi-quantity, Good 'Til Cancelled listings, this feature automatically hides listings when the stock quantity falls to zero
Cases closed without seller resolution
If we're asked to step in and help with an eBay Money Back Guarantee case, and you're found to be responsible for the issue, this will result in what we call a 'case closed without seller resolution'. We count these in your transaction defect rate, and also as a percentage of your transactions closed without you resolving them.
To avoid these cases:
- Describe your item accurately. Use pictures and include specifics in your listing, so your buyers know exactly what to expect
- Provide clear return and payment policies in your listing
- Work with your buyer to resolve issues promptly
Late delivery rates
To provide your buyers with a great service, it's important to make sure you send your items on time. Late delivery rates are determined by the percentage of transactions that you either sent after the dispatch time stated in your listing, or were not delivered by your estimated delivery date.
We'll only consider a delivery as late if:
- Tracking shows the item was delivered after the estimated delivery date, unless there's an acceptance scan within your dispatch time or there's confirmation from the buyer of on-time delivery
- The buyer confirms the item was delivered after the estimated delivery date, unless there's an acceptance scan within your dispatch time or there's delivery confirmation by the estimated delivery date
If more than 10% of your transactions are classified as late deliveries, we may limit some of the postage options available to you to make sure buyers have the right expectations on delivery times.
Tip
Feedback no longer affects your seller performance. For more information, see our article on Replying to Feedback you received for an item you sold.
Feedback no longer affects your seller performance. For more information, see our article on Replying to Feedback you received for an item you sold.
Becoming a Top Rated Seller
Becoming a Top Rated Seller indicates that you consistently deliver outstanding customer service, and also makes you eligible to receive a prominent eBay Premium Service badge on qualifying listings.
To become a Top Rated Seller you'll need to:
- Have an eBay account that's been active for at least 90 days
- Be registered as a business seller on eBay.co.uk or eBay.ie
- Have at least 100 transactions and £1,000 (€1,500) in sales during the last 12 months with UK and Irish buyers
- A defect rate less than or equal to 0.5%, with 3 or less defects from unique buyers
- Cases closed without seller resolution less than or equal to 0.3%, and 2 or less cases
- Late delivery rate less than or equal to 4%, and 5 or less late deliveries
- Comply with eBay's selling practices policy
- Meet the requirements for transaction defect rate, cases closed without seller resolution, and late delivery rate. You'll find the requirements in the table below
If you've met these performance standards requirements on eBay.co.uk or eBay.ie, we'll automatically upgrade you to the Top Rated Seller status at your next evaluation.
Number of defect rates that affect your rating
Transaction defect rate
Transactions with one or more of the defects listed below.
Transactions with one or more of the defects listed below.
Requirements | All Sellers | eBay Top Rated Sellers |
Maximum percentage of transactions with defects | 2% | 0.5% |
Maximum number of unique buyers affected before seller status is impacted | 4 | 3 |
Cases closed without seller resolution
Cases where eBay or PayPal was asked to review the case and the seller was found responsible. (Applies after account has exceeded maximum number of cases).
Requirements | All Sellers | eBay Top Rated Sellers |
Maximum percentage of cases closed by eBay without seller resolution | 0.3% | 0.3% |
Maximum number of cases closed without seller resolution | 2 | 2 |
Late delivery rate
Moom 3 2 12. Transactions where you didn't send the item within your dispatch time or the item was delivered after the estimated delivery date.
Requirements | All Sellers | eBay Top Rated Sellers |
Maximum percentage of transactions sent late | 7% | 3% |
Maximum number of transactions sent late | 8 | 5 |
Find out more about our Seller performance policy.
How seller ratings fall Below Standard
Your seller rating can fall Below Standard if your transaction defect rate is above 2%, or your cases closed without seller resolution is above 0.3%. Kiwi for gmail 2 0 32 minutes.
If your ratings are above either of these percentages, you've fallen Below Standard, and we may apply limits or restrictions on your account. If this happens, we'll send you an email to let you know.
eBay Premium Service
Once you've reached Top Rated status, you can choose to provide eBay Premium Service for some or all of your listings. Any qualifying listings will show the eBay Premium Service badge to let buyers know that you offer high levels of customer service.
For your listings to qualify for eBay Premium Service, they must:
- Offer a free domestic delivery option within 3 working days
- Offer an express delivery option within 2 working days for no more than £10
- For items over £20, all of the delivery services must be designated tracked services, and valid tracking must be uploaded within the dispatch time. This includes auction-style listings and Best Offers where the final price is over £20
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From July 2020, returns must be based on your item’s location in order for you to qualify for eBay Premium Service:
- If the item location is in the same country as the eBay site you listed on, you need to offer 30-day domestic returns
- If the item location isn’t in the same country as the eBay site you listed on, you need to offer 30-day international returns
For more information see our Seller Centre page on eBay Premium Service.
Detailed seller ratings
For additional insight into a seller's performance, buyers can also view your detailed seller ratings. This is a breakdown of how you've been rated by your buyers in the following areas:
- Item description – How accurately was the item described?
- Communication – Did you communicate well with your buyer?
- Postage time – How quickly did you send the item?
- Postage and dispatch charges – Were the costs reasonable?
You can view your detailed seller ratings by selecting the number in brackets next to your username. Here you'll find stars next to the four different areas, with 1 star being the lowest rating and 5 stars being the highest.
Tip
Visit Seller Help to resolve any incorrect defects or improper feedback.
Visit Seller Help to resolve any incorrect defects or improper feedback.
Three Top Tips for eBay Selling
&
Three Top Tips for Garage Sales
Once again I got to do a fun field study of garage sale vs. eBay selling. We worked like dogs for 3 1⁄2 days to do the garage sale. We also worked about 15 hours to list 100 things on eBay during that same 3 1⁄2 day period. The results will be posted at the end of this article. What is your guess as to the winner?
You know that I am NOT a big proponent of garage sales. However, there are some times in your life when a garage sale makes sense. Not a lot of times, but some times. For my sister, a garage sale on July 2nd made sense. We will also be holding garage (actually yard sales) on August 6th and August 20th on King Street in Bellingham, Washington. We will have many more items, furniture and as you know what I always say, “No one can know everything.” So you can pick up some great deals and make money selling on-line.
And in my experience, yard sales are a blast when you get family and friends involved! Here are me, my brother, my sister and our really good friends Susan and Teresa Thornberg who lived across the street from us while growing up.
When you go through your items and decide what to sell at a garage sale or on-line, I have some tips for you. After you have figured out what should be garage sale vs. eBay, I have some great garage sale tips for you.
My Three Top Tips for eBay Selling
1. Name brand research
If you have something that is in great condition, all the pieces are there, and it is a name brand, I highly suggest doing your research. My favorite tools are Terapeak, eBay, PriceMiner and WorthPoint.
Here is an example of a brand new item with tags that I researched on Terapeak and decided it would be much more advantageous to list on eBay than put out at a garage sale, hoping to get $5 or $10. As you can see from the sales results, we did much better with it on eBay than at a yard sale.
2. Gut Feeling
When I was sorting items, this picture frame seemed to speak to me. Don’t really know what that means other than I had a gut feeling about it. It felt heavy, very much a quality item and it was signed from 1995. I am so glad I chose to put it on eBay instead of selling it at a garage sale for $1 to $2. Sometimes you have to trust your instincts. Actually, most of the time you need to trust your instincts!
3. The Smaller the Better for eBay
One of the items that I had to decide whether to sell at online auction or at the garage sale was this extremely intricate racecar set. It was in impeccable condition and was super cool! I did my research and realized it was a $230 item when sold brand new on the Internet.
However, I knew that it would probably take me 1-2 hours to pack it safely for shipment. I decided to put it out at the garage sale for $75 with a make offer sign. Well, it didn’t sell at the sale. Darn it! I listed it on eBay and it sold for more than that (we even added a video to the listing) so please check it out.
However, it did take me an hour to pack it. In retrospect, I should have put it out at the garage sale for $50 and also added the Or Best Offer to the price tag. It would have saved me an hour (at least) of heartache and listing time .
My Three Top Tips for Garage Sales
1. Tables, Tables, Tables and Clothing Racks
For my sister’s sale we borrowed tables from everyone we knew. Thank you to Jen & Jeff, my dad, my mom, Kay, John & Audrey, and numerous other friends. The more tables you have, the better your items look. No one wants to be digging on the ground at a garage sale for items. Especially as it rains almost every other day in Bellingham. You should also use a clothing rolling rack if you have one or can borrow one. Your items must be presented professionally.
Please also note that our items were placed by category. We had a table of collectors’ plates, a table of clothing, a table of lamp parts, a table of books, a clothing area etc. etc.
2. Everything MUST be priced–although Zach loves “Make Offer”
My nephew Zach (Kiki’s 5 year old) is so darn smart. He actually freaks me out. He can read better than I can! In any event, he was helping me price and he loved the “make offer” tags. My mom had bought about 10 of those pre-priced sticker sets (great tip here as they save a lot of time).
Here is a photo of my pricing table taken when my 5-year-old nephew Zach absconded with my camera. Notice the pre-priced stickers, the diet coke can and the Beanie Baby (that isn’t worth anything )
We did put a price tag on every single item, but did make a sign for our blanket pricing of clothing, books etc. This saves time also. Please read below about our price sign and twirlers.
However, we did put two “Make offer” stickers on two pieces of expensive furniture. It really helped us in the long run. It is almost like throwing an item on eBay and waiting to see what the market will bear or will bid it up to.
My sister had three expensive display cabinets she wanted to sell. We knew that her lawyer’s bookcase was worth about $750 so we put that price on it. The other two display cabinets we weren’t sure. I thought they were also worth about $750 each. I was wrong. Really, does that ever happen? Apparently it does!
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Well, with the “make offer” stickers we didn’t make fools out of ourselves (a good thing). Three local antique dealers looked at the two cabinets and all three said that each cabinet was worth about $250. So, we finally put a price of $300 on each one. We actually were able to sell one of them to a former customer of Leaf’s antiques for $250 and my sister and I were so happy it was going to a great home.
3. Signage, Twirlers, Craigslist & Local Newspaper Ads
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Signs were posted all over my sister’s sale with these blanket prices (saved us from pricing every single item individually):
Here is a photo of the backside of one of the big signs.
Here is a photo of the backside of one of the big signs.
- Hardback books $1.00 each
- Paperback books 50 cents each
- Lamp shades $5.00 each
- Collector’s plates $3.00 each
- Shoes $1.00 a pair
- Sweaters, dresses and jackets $2.00 each
- All other clothing $1.00 each
- Socks 50 cents a pair
- Videos $1.00 each
Then please make sure that you post a great ad on craisglist (it is free), also post a short newspaper ad in your local paper with a “Please see craisglist ad for more info” (this does cost money) and post signs all over your neighborhood with arrows pointing in the right direction.
Finally, twirlers are an awesome idea! We found that around noon time our traffic stopped. We got all the kids (age 11 and older) that were there helping to make more signs and go to the busiest closest intersections and twirl their signs. Cracked me up but really drove traffic!
Here is a photo of our twirlers.
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Happy Garage Selling & eBaying!
Lynn
www.thequeenofauctions.com
Lynn
www.thequeenofauctions.com